Feb. 4, 2026

You’re Eating Meat Wrong: The Truth About Where It Comes From with Robby Sansom | Kreatures of Habit

You’re Eating Meat Wrong: The Truth About Where It Comes From with Robby Sansom | Kreatures of Habit

In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with Robby Sansom, co-founder of Force of Nature, to explore the journey of meat from farm to table. They discuss ethical and regenerative meat production, the differences between grass-fed and grain-fed beef, and the impact of our choices on health, animal welfare, and the environment.


Robby shares his personal connection to hunting, the challenges of running an ethical meat company, and the importance of transparency, consumer education, and responsible sourcing. This conversation is for hunters, conscious consumers, and anyone curious about where their food really comes from and how reconnecting with it can create a healthier, more sustainable lifestyle.


01:03 The Importance of Knowing Your Food Source

03:57 The Reality of Feedlots and Antibiotics

06:38 Nutritional Differences in Meat Production

13:07 The Rise of Regenerative Farming

19:23 The Personal Connection to Hunting

22:47 The Mission of Force of Nature

28:52 Consumer Awareness & Responsibility

37:14 Meat Quality and Health Impact

40:10 Introduction to Force of Nature Meat Company

47:45 Sourcing & Selling High-Quality Meat

50:38 The Journey & Challenges of Force of Nature

54:14 Benefits of Eating High-Quality Meat

57:24 Final Thoughts & Call to Action

#EthicalMeat #RegenerativeFarming #KreaturesOfHabit