What 16 Years In Business Taught Me

In this Monday Moments episode, Michael Chernow reflects on five years of building Kreatures of Habit and the lessons he has learned from 16 years of entrepreneurship.

Michael opens up about the highs and lows of running a business, the stress of raising money, the resilience it takes to keep going, and the abnormal optimism required to build something that actually lasts. He also shares a powerful moment from his 22-year sobriety anniversary run, where he found gratitude, grace, and a deeper reminder that he simply will not quit.

This episode is a message for anyone sitting on an idea, dream, risk, or major life decision. Whether it is starting a business, changing careers, getting healthy, leaving the wrong relationship, or finally betting on yourself, Michael’s message is simple: take the swing.

Do not wait until the end of your life wondering what could have happened if you had just gone for it.

The other side of fear is freedom.

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