More Than Oatmeal, Kreatures of Habit Founder Story with Michael Chernow

Michael Chernow has lived a few different lives—bartender, restaurant owner, wellness junkie, and now founder of Kreatures of Habit, a CPG (consumer packaged goods) brand built around healthy routines and real-life lessons. In this episode, Michael gets real about the highs and lows: growing up in NYC, getting sober, building restaurants, and starting over in a completely different industry.

We talk about the messy stuff—mistakes, mindset shifts, burnout—and how those tough moments actually laid the groundwork for what he’s doing now. If you're building a business, changing careers, or just trying to get your habits on track, this one’s full of gold.

Hit play, and maybe grab a notebook, as Michael shares about:

Growing up in NYC: Michael’s early influences

Getting sober: The turning point that changed everything

Entering the restaurant world: From vision to reality, and the beginning of Michael’s entrepreneurial journey

Launching Kreatures of Habit: The series of events that led KOH to being a CPG brand

If you loved today’s show, please spread the love by leaving the show a 5-star rating and review. And if you really really loved it, share it with a friend that would enjoy following along on our journey as well! Until next week, Kreatures. Let’s do this thing!

TIMESTAMPS:

2:06 Growing up in NYC

10:14 Getting sober

16:49 Entering the restaurant world

21:28 Launching Kreatures of Habit