Adam Bornstein | The Self Aware Business Man

Adam Bornstein is an award-winning fitness and nutrition writer and editor, and has been  named "one of the most influential people in health." A highly respected fitness authority with a ton of accomplishments under his belt, he's currently the Chief Nutrition Officer at Ladder, a sports nutrition company, founded by Lebron James and Arnold Schwarzenegger, that is dedicated to creating high-performance workout supplements for daily use. He is the author  of 7 books (3 of them NY Times Best Sellers) and the founder of Born Fitness,  a digital platform that provides clarity in the world of health, and offers personalized online fitness and diet coaching. He founded Pen Name Consulting,  a full-service content creation and growth agency that helps scale businesses. Clients include Microsoft, Equinox, Dollar  Shave Club, Beachbody, and individuals such as LeBron James, Arnold  Schwarzenegger, and Tim Ferriss. His work  has been featured everywhere from The New York Times and Fast Company, to ESPN the Magazine and GQ. Adam attributes all his success to kindness, positivity, his ability to listen to people and respond with empathy.

Together, Michael and Adam delve into Adam's beginnings studying psychology and human physiology, which led to his love for research and writing, which then gave way to his unique style of writing about health, nutrition and human performance. Adam's story is inspiring, from his start as a columnist for Muscle & Fitness and Men’s Fitness, to his role as fitness editor of Men’s  Health magazine, and the editorial director of LIVESTRONG.COM.  To then leave a stable, lucrative, successful career and follow his entrepreneurial passions. He bet on himself, launched Born Fitness and hasn't looked back.

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